Why do comapnies advertise?

Melissa Lavallie: The company wants to keep it's well established name, a household name. Example. Obviously everyone, or most everyone has not only heard of McDonald's, but frequent this fast food chain often. But still, the company spends millions on advertising. This continues to get the arch symbol recognizable. It markets the food to look great, the people to look happy. It maintains peoples want for their food. All companies want one thing from the consumer. Their business. And with a repeated advertising campaign, the company ensure to bring in business....Show more

Robin Marchione: Companies advertise to make lots of money for their products. The more known their product is, the more money they get. (something we call greedy) If you ever pay attention in a movie where a girl is eating "coco puff" cereal or whatever, they are advertising. There are many unconscious ways that companies advertise to get you to try their product. Look at the book, "How Starbucks! Saved My Life". Some would beg to differ, but I feel like it's an advertisement for Starbucks. It's all about the money, and getting people to pick them. Naming all the pro's, but leaving out all the cons....Show more

Chris Coggins: Ads attempt to achieve certain goal the company sets. They may include:Altering public perception - think Tylenol are the poisoning scare.Increasing sales - the usually reason we think of ads being places for.Stimulating investment - Some big companies ADM don't make many consumer products but want use advertising to help brand products and keep up demand for stock and hence increase or maintain market valuation...Show more

Silvia Stclair: The main purpose of advertising is to increase the sales.Advertising encourages the prospective buyers to purchase the product. Advertising is only the way through which the company can give the information to the people about the uses of the product so the company advertse

Barrett Zheng: ! Remind customer about the brand. When the company launch new p! roduct. It would like to create brand and product awareness. Furthermore, it would like to increase sales volume.